Beijing Design Week
The main objective was to set Beijing as one of the future design capitals of the world. There are a lot of “Design weeks” in a lot of cities around the world. The challenge was to create an identity that is unique, specifically Chinese, from Beijing, open and international at the same time.
Thierry Brunfaut Creative Direction and Design
Sander Vermeulen Design
Sara Huang Concept
Unfortunately, this proposal was not selected.
Done at and in collaboration with Base Design
Copyrights Base Design
Copyrights photography Michel Bonvin