Communication tools

In part 2 of the bank Degroof Petercam case story we show how the visual identity (see part 1) lives on all communication tools. The challenge was to merge the identity of a more traditional, reserved investment bank with a more contemporary, straightforward one while respecting both cultures.

In this poster we nicely mix tradition and modernity. The contemporary symbol is used in a very classical way, almost as a baroque ornament.

Degroof Petercam
Design communication tools
Europe
2015

All images shown are simulations made for presentations to the client, we delivered a guideline which the client will use to implement the identity.

Credits
Sander Vermeulen Creation visual identity and Design Direction
Jacques Letesson Design website

Credits for contributions not shown above: rationalising the visual identity into a comprehensive guideline and design of other applications Fran Van de VeldeEdouard Pecher and Lea Wolf; development online guideline Steve Piron; Art Direction Photography Dimitri Jeurissen and Sander Vermeulen; seniority at key presentations Thierry Brunfaut; Business Development Dimitri Jeurissen and Fabian Jean Villanueva; budget Fumi Congan; planning Lola Philippart

Done at and in collaboration with Base Design
© photography used in simulation Benedict Redgrove.