In part (see part lives on all communication tools. The challenge was to merge the identity of a more traditional, reserved investment bank with a more contemporary, straightforward one while respecting both cultures. )of the bank Degroof Petercam case story we show how the visual identity
In this poster we nicely mix tradition and modernity. The contemporary symbol is used in a very classical way, almost as a baroque ornament.
Design communication tools
All images shown are simulations made for presentations to the client, we delivered a guideline which the client will use to implement the identity.
Sander Vermeulen Creation visual identity and Design Direction
Jacques Letesson Design website
Credits for contributions not shown above: rationalising the visual identity into a comprehensive guideline and design of other applications Fran Van de Velde, Edouard Pecher and Lea Wolf; development online guideline Steve Piron; Art Direction Photography Dimitri Jeurissen and Sander Vermeulen; seniority at key presentations Thierry Brunfaut; Business Development Dimitri Jeurissen and Fabian Jean Villanueva; budget Fumi Congan; planning Lola Philippart
Done at and in collaboration with Base Design
© photography used in simulation Benedict Redgrove.