A floating vessel

Louis Vuitton’s chairman Bernard Arnault offers Paris a new, exceptional space for contemporary art. Frank Gehry designed an emblematic building “a glass vessel symbolizing the cultural calling of France”. Our task was to create a logo and visual language that respect the vision of the project’s two masters.

Endless horizons

When you look out to sea at the horizon and it seems there is no end to it, that’s what we wanted to capture with ‘endless horizons’; the idea of endless area’s yet to discover and explore.

Fondation Louis Vuitton
Contemporary Art Museum
Paris, France

Thierry Brunfaut Creative Direction
Sander Vermeulen Design Direction and Design
Lara Berg Research, Strategy and Design
Jonas Nicollin Design

Done at and in collaboration with Base Design
Copyrights Base Design